Boulevard One Spring Summer 2014

Boulevard One is one of the most exquisite fashion exhibitions in Dubai. Sadaf and Niti, the two wonderful women behind it, decided almost three years ago to bring new designers and new talents to Dubai from all over the world. First Boulevard One took place at Arabian Ranches Golf Club in 2011. This year it will be hosted at Marriot Hotel Al Jaddaf and will run for 2 days, 26th and 27th of April.

So far they brought to Dubai top Indian and Pakistani designers and this time a Greek jewelery designer will attend. More, Graphicurry Middle East brings GRAPHIC IDOLS, hand-drawn digital vector caricatures of famous personalities, TV shows and movies.

Wondering who will come this time?

Celebrating WOMANHOOD!!! With an attention to detail, precise pattern-making, and careful construction lay a solid foundation for the label, which emphasizes on women’s curves before form, and comfort before beauty; the uniting factors across seasons and garments are the intricate detailing and impeccable craftsmanship…and its none other than URVASHI JONEJA.

PRISTINE & WHITE – Perfect for the Summer!! The White Collection by SHEFALI COUTURE.

Dreamlike prints, hot hues, peekaboo cuts and wrap dresses…flattering for all body forms, is the GLAMOROUS Resort Collection by DELNA POONAWALLA.

And many more. To stay update, check Boulevard One Facebook page.Slide1-6

But who are Niti and Sadaf, both members or Ranches Business Women and residents of Arabian Ranches.

Niti Modi is the artistic designer extraordinaire. A NIFT alumni and currently heading the NIFT Alumni Association worldwide, she has a wide reach and connectivity within the Indian fashion and design fraternity.
She is the brand designer igniting the vibrant energy of stunning design principles, graphics  and colour codes that have become synonymous with the persona of Boulevard One logo and its events.
Armed with impressive art and design qualifications, and her years of experience and penchant for combining daring concepts with a unique shade palette,is wholly responsible for the sensational visuals that are put out. With organizational and conceptual talent, Niti has the potential to bring creativity to every event for a superb shopping experience for the clientele each time.

Sadaf M.Khan brings a wealth of experience to the company.
Her creative flair paired with strong management skills and business acumen
are a key driving force that propels Boulevard One to always exceed re conceived standards.
Over 25 years of experience in the fashion industry and her early years of
the banking sector has engraved the perfect systems, visions and organizational administrative skills in Sadaf.
Widely connected with the Pakistani fashion fraternity, Sadaf  has the potential to balance the classic with the modern at every event, thereby giving it a wholesome appeal for a wider clientele.

See you there!!



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